10 Tips to KEEPING your customer

It is six times more expensive and difficult to get a new customer than to keep a current customer happy. Once you get a new customer, it’s likely that it will take 18—24 months for you to break even on the cost of getting them. Do the math. It costs a bundle to keep replacing customers.   –JoAnna Brandi, author of Building Customer Loyalty

#10: After you survey and listen to them - apply what you've heard!

#9: Listen to your customer. When was the last time you surveyed them?

#8: Know Thy Customer. What do you really know about the individual?

#7: Be willing to "fire" customers that aren't cut out to be "lifers." 

#6: Reward customers-discounts, early ordering, incentives. Make them feel special.

#5: Treat your EMPLOYEES like your customers. Keep them for life too! 

#4: Focus on the customer, not your profit.

#3: Exceed the expectations of your customer. Write down 3 ways to do so.

#2: Assume from the very beginning that this new customer is going to be a long-term loyal customer and treat them as such." Erin Duckhorn of Crucial Technology.

#1 to do so: Do what you're say you're going to do.


Integrity and Excellence in the way you work is what sets you apart and what God expects in representing HIM!